PRIVACY POLICY

Effective Date: October 15, 2026

INTRODUCTION

Lavandula Virtue LLC (“Lavandula Virtue,” “we,” “us,” or “our”) is based in Illinois, United States. We respect your privacy and are committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, purchase artwork or merchandise, book a service, or communicate with us.

This policy is intended for our U.S. business operations and customers. Privacy rights and legal requirements may vary depending on your location and the laws applicable to our business.

INFORMATION WE COLLECT

We may collect the following information, depending on how you interact with our website and business.

Personal and contact information

Name
Email address
Phone number
Billing and shipping address

Order and transaction information

Products or artwork purchased
Order history and delivery details
Payment status, transaction references, and refund information

Booking and service information

Service selected, appointment date, event details, and booking information
Information submitted through inquiry forms, applications, or customer service communications

Information you voluntarily provide

Messages, feedback, photographs, project details, and other information you choose to share with us

Technical and website information

Depending on the website features and tools enabled, information may be collected automatically when you visit our website. This may include your IP address, browser type, device information, pages visited, referring website, and interactions with website features.

We do not intentionally collect sensitive personal information unless reasonably necessary for a specific business purpose and handled in accordance with applicable law.

HOW WE USE YOUR INFORMATION

We may use personal information to:

Process and fulfill orders for artwork, prints, and merchandise
Arrange production, shipping, delivery, and order tracking
Process payments, cancellations, and refunds
Manage bookings, appointments, events, and creative services
Respond to questions and provide customer support
Send order confirmations and service-related communications
Maintain and improve our website and customer experience
Detect, investigate, and prevent fraud, unauthorized transactions, and security issues
Maintain business, tax, and accounting records
Comply with legal obligations and resolve disputes
Send promotional communications where permitted by law

We use information for purposes reasonably related to our business operations and consistent with this policy and applicable law.

ONLINE SHOP AND ORDERS

When you purchase products through our website, we use relevant order information to process your purchase, confirm payment, arrange fulfillment, and deliver your order.

We may retain order and transaction records for customer service, accounting, tax compliance, fraud prevention, and other legitimate business purposes.

If you contact us about an order, we may use your information to investigate the issue and help resolve it.

PAYMENT PROCESSING THROUGH BANKFUL

Lavandula Virtue uses Bankful as a payment service provider for transactions supported through our checkout.

When you make a purchase, Bankful and other relevant financial institutions or payment providers may process information necessary to complete your transaction. Depending on the payment method, this may include billing information, transaction details, payment status, and information used to verify transactions or prevent fraud.

Payment information is handled through the designated checkout and payment-processing systems. We do not intend to store full payment card details in our own website records.

Bankful and other payment providers may handle information under their own privacy policies, security procedures, and legal obligations.

For more information, review the Bankful Privacy Policy.

PRINTFUL AND THIRD-PARTY ORDER FULFILLMENT

Lavandula Virtue uses Printful for the production and fulfillment of select print-on-demand products, such as art prints, apparel, and other merchandise.

When you order a product fulfilled by Printful, we may share the information needed to produce and deliver your order, including:

Your name
Shipping address
Email address
Phone number, when needed for delivery
Products purchased and relevant order details

Printful may use this information to manufacture products, fulfill orders, coordinate shipping, provide tracking, and resolve fulfillment issues.

Information may also be shared with shipping carriers and other service providers involved in completing your order.

For information about how Printful handles personal information, review the Printful Privacy Policy.

WIX AND OTHER THIRD-PARTY SERVICE PROVIDERS

Our website is hosted and operated through Wix. Wix and services integrated into our website may process information to provide hosting, checkout, booking functionality, security, and other website features.

Depending on the services used, we may share relevant information with:

Wix, for website hosting and functionality
Bankful and relevant payment providers, for payment processing
Printful, for product production and fulfillment
Shipping carriers, for delivery
Technical, security, or analytics providers, where enabled
Professional advisers or government authorities, when appropriate or legally required

We seek to share only the information reasonably necessary for these providers to perform their functions. Third-party providers may process information according to their own privacy policies and legal obligations.

COOKIES, ANALYTICS, AND WEBSITE TECHNOLOGIES

Our website and its service providers may use cookies and similar technologies to support website functionality, maintain security, remember preferences, and understand website usage.

Depending on the tools enabled, these technologies may be used to:

Keep website features functioning
Support security and fraud prevention
Remember visitor preferences
Measure website traffic and performance
Understand how visitors interact with our website
Support advertising or marketing features, if enabled

Some cookies may be necessary for the website to function, while others may be optional.

You may be able to manage cookies through your browser settings and, where available, the website's cookie consent or privacy settings. Disabling certain cookies may affect website functionality.

If analytics, advertising, or other tracking tools are enabled, those providers may collect technical or usage information under their own policies. We will provide required notices and obtain consent where applicable law requires it.

Not every type of analytics or advertising technology described in this policy is necessarily enabled on our website.

EMAILS AND MARKETING

We may send communications relating to orders, bookings, customer service, business operations, and policy changes.

We may also send promotional emails where permitted by law. You may opt out of marketing emails by following the unsubscribe instructions in the message or contacting us.

Opting out of marketing communications does not prevent us from sending essential messages relating to your orders, bookings, transactions, security, or legal obligations.

10. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information in the following circumstances:

To process payments and fulfill orders
To produce, ship, and deliver products
To operate and maintain our website and business
When you request or authorize a disclosure
To protect our rights, customers, business, or security
To comply with applicable laws, legal processes, or valid government requests
In connection with a business transfer, restructuring, or sale, where legally permitted

We do not sell personal information in exchange for money. Certain privacy laws define “sale” or “sharing” more broadly, including some disclosures for targeted advertising. If our activities fall within those definitions under a law that applies to us, we will provide the required disclosures and choices.

DATA SECURITY

We take reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

As an Illinois-based business, we will comply with applicable data-security and data-breach notification requirements, including the Illinois Personal Information Protection Act where applicable. <Cite refs={["turn721927search3","turn721927search12"]}/>

No website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot promise absolute security.

If you believe your personal information or order has been compromised, please contact us using the information provided below.

DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including completing orders, managing bookings, providing customer service, maintaining records, resolving disputes, preventing fraud, and meeting legal or accounting obligations.

Retention periods depend on the type of information, why it was collected, and applicable legal requirements. When information is no longer reasonably needed, we will take appropriate steps to delete or dispose of it, subject to applicable obligations.

Third-party providers may retain information under their own policies and obligations.

CHILDREN'S PRIVACY

Our website and online shop are not intended to knowingly collect personal information online from children under 13 without any consent required by law.

If you believe a child has submitted personal information to us inappropriately, please contact us so we can review the situation and take appropriate steps.

YOUR PRIVACY RIGHTS

Depending on your state of residence and the laws applicable to our business, you may have rights to:

Request access to certain personal information
Request correction of inaccurate personal information
Request deletion of certain personal information
Request a copy of certain personal information in a portable format
Opt out of certain data processing activities, where applicable
Withdraw consent when processing is based on consent
Appeal certain privacy-request decisions, where provided by law

These rights may be subject to exceptions, identity verification, and other requirements under applicable law.

To submit a privacy request, contact us using the details in Section 18. We may request information reasonably necessary to verify your identity and protect your information.

We will respond within the time required by applicable law.

ILLINOIS AND OTHER U.S. STATE PRIVACY LAWS

Lavandula Virtue LLC is based in Illinois. We handle personal information in accordance with applicable U.S. federal, state, and local laws.

The Illinois Personal Information Protection Act includes requirements concerning the security of certain personal information and notification following qualifying data breaches. We will comply with applicable requirements when they apply to our business and the information involved.

Other states, including California, have laws that provide certain consumers with additional privacy rights. These laws may provide rights relating to access, correction, deletion, portability, and opting out of certain types of data processing. The rights available and the obligations imposed on a business depend on the applicable law and the circumstances. <Cite refs={["turn721927search3","turn721927search0"]}/>

We will provide applicable notices and honor privacy requests and opt-out rights where legally required. This policy does not claim that every state privacy law applies to our business.

THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, services, or platforms. We do not control the privacy practices, content, or security of those third parties.

If you visit a third-party website, review its privacy policy before providing personal information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy as our business, website, service providers, or legal obligations change.

Updates will be posted on this page with a revised effective date. Where required by law, we will provide additional notice or obtain consent for material changes.

We encourage you to review this policy periodically.

CONTACT US

For questions about this Privacy Policy or to submit a privacy request, contact:

Lavandula Virtue LLC
Chicago, Illinois 60659
Email: lavandulavirtue@gmail.com
Phone: 352-643-0003
Website: https://www.lavandulavirtueart.com